Sunday, August 12, 2012

How Instagram Is Winning Gold at the 2012 Olympics [INFOGRAPHIC]

Instagram has been the breakout social media star of the 2012 Summer Olympics. Users of the wildly popular mobile app have shared just over 100,000 photos from the Games over the past two weeks.

Athletes post behind-the-curtain shots that give their followers previously unimaginable levels of Olympic access. Fans share photos from venues and landmarks as individual keepsakes, and to share memories with friends who aren't in London. Journalists are even getting into the act, uploading casual Instagram shots to go along with their more traditional news-gathering tasks.

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More than 650,000 photos have been posted with the #olympics hashtag, while more than 263,000 have been uploaded with the #london2012 hashtag. Even more impressive, a whopping 27,000 photos have been shared with the hashtag, #michaelphelps.

Where are people sharing from? Olympic Stadium is the most 'Grammed venue, with more than 7,600 photos posted. Next comes Wembley Stadium; users have posted more than 3,500 photos from the Games' main soccer spot. The Olympic Park Basketball Arena takes bronze, with over 2,300 shares.

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This all comes to us via the social media tracking tool VenueSeen, which has been keeping tabs on every public Instagram photo posted from Olympic sites this summer. The company's findings are presented in the infographic below.

Want more Olympic Instagram goodness? Check out our post from earlier this week highlighting 12 awesome shots posted by athletes, fans and media in London since the opening ceremony kicked things off on July 27. Or, take a look at our gallery of goofy Instagrams from the photo-happy USA basketball team.

This story originally published on Mashable here.

Source: http://news.yahoo.com/instagram-winning-gold-2012-olympics-infographic-225146314.html

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